Watching this trailer for Tod Browning's Dracula (1931,) I notice a pattern withe the style of Frankenstein. The introction is used with text on screen, before a combinaion of diolouge and voice overs are then used to tell a hint of the story. Also, the title on the film is repeated often, to imprint the name in the audience's brain. Studying these genres further will help me gain a better understanding of advertising classic early horror films.
http://www.youtube.com/watch?v=7Nfmh178L98
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