Thursday, 14 November 2013

Responsive: Picking a live breif

When first looking into a live brief to respond too, many of my searches proved unsuccessful. I looked into many briefs and competitions that had already expired and were primarily summer projects. Unable to find a brief that caught my eye, I contemplated asking companies or professional practitioners for one, but decided to wait until the D&AD competitions went live, and if that proved unsuccessful I would take a more direct approach. Though luckily, one did immediately grab my attention. It was in titled 'Tell don't sell. Make your mark.' And when reading the brief thoroughly, I was only more absorbed into the project.

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