Friday 1 May 2015

Considering Transmedia and Merchandising: Example of the Clothing Line.

When starting to think about clothing, one thing we knew was their was opportunity for multiple clothes due to the multiple characters. Although they could all appear on the same shirt, we thought it better to look at character exclusive wear. By having for example, a hoodie with Ambam's face on, we could colour co-ordinate the line to certain characters. For Example: Ambam's face would be on a green hoodie (as he wears green) Jenny could be on a pink or red hoodie (as that's the colour she wears) and Sawyer blue, e.c.t.

I did however want to have and example of how this might look so made a quick mock up of Ambam's face that would go on the front of the hoodie:

All characters, designs and logo's are Copyright © Callum and Stuart Brown 2014



 And this Logo which would go on the top back of the hoodie:

So I sent them to a the website 'clothes2order' to have a prototype/ mock up of the hoodie, which should arrive in time for the end of year show, and we will wear when invigilating our work. Here are the example of what the hoodie could look like:


This is a idea I feel works really well as it could be done for every character in the Wild- Life universe, which means endless possibilites for this clothing line.


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