Wednesday, 13 May 2015

Potential companies to pitch to: Hasbro

Another toy manufacturer that we would be interested in is Hasbro, one of the largest toy manufactures in the world. Hasbro would be a good company to go to with our product as both Transformers and G I Joe, two franchises of movies and comics originated from the Hasbro toy line. This shows an ability to attract an audience and build a massive transmedia franchise from their action figure range. However, due to how big this company is, it can be extremely difficult to pitch to a company this large, and we would need alot of advice on how to manage a pitch to a company this big and successful. Before undertaking such a pitch, I feel reading books such as "One Simple Idea" by Stephen Key, which is for start up buissness', would be essential.


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